Product Commercialisation

Henley Partnership helps businesses turn innovation into income. 

Our commercialisation process establishes and validates product-market fit, efficient launches, and margin-positive growth. 

Case Study:

A breakthrough software platform for clinical data modelling had secured sizable funding,  but 14 months in they had no paying customers for the technology. 

Henley Partnership's led a sprint to reboot the business go-to-market strategy:

• Customer reality; customers saw the technology as interesting but not urgent.  The problem to be addressed by the software was reframed
• Value proposition; shifting from product features to outcomes improved the product-customer fit.
• Commercial model; created a scalable pricing strategy and sales play book to unlock value for the customers

A factional Commercial Director was also embedded to land early commercial success, and support the founding team on its growth journey. business to business market product and services marketing